Adobe – site redesign
Research-based user experience improvements incorporating buy flow, A/B testing. 80% content reduction, user-centered interface and workflow…
Expression College – site redesign
Increased enrollment 20% through brand identity research and user testing. Partnered with vendors on redesign which was nominated for a Webby in 2007.
Walmart – interactive TV channel
Designed and developed interactive TV channel for Walmart. Partnered with client to let user research data drive design and development. Conducted focus groups…
MTV / Atom Films – site refresh
User feedback-based improvements incorporating research, best practices, and competitive analysis (added carousels, simplified text, larger previews, inline…
lucy – site redesign
Improved user experience, full site overhaul prep., brand refresh, upgrade and migration. Documented and streamlined internal processes…
lucy – Pants by Fit
Improved customer experience through new, more intuitive, customer-informed interface. Research-based improvements based on in-store…
Case Studies & Writing
Case studies, marketing copy, resume report, functional specs, CMS user manual.
Illustrations, sketches, experiments.