Research-based user experience improvements incorporating buy flow, A/B testing. 80% content reduction, user-centered interface and workflow…

Increased enrollment 20% through brand identity research and user testing. Partnered with vendors on redesign which was nominated for a Webby in 2007.

Designed and developed interactive TV channel for Walmart. Partnered with client to let user research data drive design and development. Conducted focus groups…

User feedback-based improvements incorporating research, best practices, and competitive analysis (added carousels, simplified text, larger previews, inline…

Improved user experience, full site overhaul prep., brand refresh, upgrade and migration. Documented and streamlined internal processes…

Improved customer experience through new, more intuitive, customer-informed interface. Research-based improvements based on in-store…

Case studies, marketing copy, resume report, functional specs, CMS user manual.

Illustrations, sketches, experiments.