Adobe – site redesign

Research-based user experience improvements incorporating buy flow, A/B testing. 80% content reduction, user-centered interface and workflow…

Expression College – site redesign

Increased enrollment 20% through brand identity research and user testing. Partnered with vendors on redesign which was nominated for a Webby in 2007.

Walmart – interactive TV channel

Designed and developed interactive TV channel for Walmart. Partnered with client to let user research data drive design and development. Conducted focus groups…

MTV / Atom Films – site refresh

User feedback-based improvements incorporating research, best practices, and competitive analysis (added carousels, simplified text, larger previews, inline…

lucy – site redesign

Improved user experience, full site overhaul prep., brand refresh, upgrade and migration. Documented and streamlined internal processes…

lucy – Pants by Fit

Improved customer experience through new, more intuitive, customer-informed interface. Research-based improvements based on in-store…


Case studies, marketing copy, resume report, functional specs, CMS user manual.


Illustrations, sketches, experiments.