Challenges:

• Numerous customer complaints that site was cluttered; UI was cumbersome and inconsistent.
• Fragmented, inconsistent, sites and microsites worldwide (many abandoned, buggy, not well-maintained).
• Lack of ownership over different locales due to low resources and poor communication.
• Outdated and inconsistent technologies (some static HTML sites, some Flash, etc.).
• No unified marketing message, no translations available in many languages.
• This project was the first Adobe site-wide globalization using newly acquired Day/CQ5 WCMS.

Contributions:

• 80% reduction in content, resulting in significant, on-going overhead/maintenance savings.
• Research-based user experience improvements incorporating buy flow, test and target (A/B testing).
• WCMS interface and process/workflow upgrades/updates based on user feedback.
• Served as the boilerplate for all subsequent migrations.
• Global migration of Adobe’s static Education site and microsites to Day/CQ5 WCMS platform.
• Provided documentation and training to other departments based on our experiences.
• Translated into 27 languages in 60 locales, launching on time and under budget.