- Numerous customer complaints that site was cluttered; UI was cumbersome and inconsistent.
- Fragmented, inconsistent, sites and microsites worldwide (many abandoned, buggy, not well-maintained).
- Lack of ownership over different locales due to low resources and poor communication.
- Outdated and inconsistent technologies (some static HTML sites, some Flash, etc.).
- No unified marketing message, no translations available in many languages.
- This project was the first Adobe site-wide globalization using newly acquired Day/CQ5 WCMS.
- 80% reduction in content, resulting in significant, on-going overhead/maintenance savings.
- Research-based user experience improvements incorporating buy flow, test and target (A/B testing).
- WCMS interface and process/workflow upgrades/updates based on user feedback.
- Served as the boilerplate for all subsequent migrations.
- Global migration of Adobe’s static Education site and microsites to Day/CQ5 WCMS platform.
- Provided documentation and training to other departments based on our experiences.
- Translated into 27 languages in 60 locales, launching on time and under budget.