lucy – Pants by Fit


  • Make it easier for customers to find and purchase the right pant in the right fit.
  • Incorporate customer feedback and model solution after in-store “pant wall”.
  • Launch in between major campaigns so as to not disrupt other promotions.


  • Visited store, observed customers interacting with in-store pant wall to get design inspiration.
  • Interviewed customers in-store, collected data and presented to team to incorporate into design solution.
  • Launched new PBF interface on “pant wall”, customer feedback, and survey data.
  • Most popular, highest conversion area of the site since its implementation.
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