- Make it easier for customers to find and purchase the right pant in the right fit.
- Incorporate customer feedback and model solution after in-store “pant wall”.
- Launch in between major campaigns so as to not disrupt other promotions.
- Visited store, observed customers interacting with in-store pant wall to get design inspiration.
- Interviewed customers in-store, collected data and presented to team to incorporate into design solution.
- Launched new PBF interface on “pant wall”, customer feedback, and survey data.
- Most popular, highest conversion area of the site since its implementation.