Challenges:

• Make it easier for customers to find and purchase the right pant in the right fit.
• Incorporate customer feedback and model solution after in-store “pant wall”.
• Launch in between major campaigns so as to not disrupt other promotions.

Contributions:

• Visited store, observed customers interacting with in-store pant wall to get design inspiration.
• Interviewed customers in-store, collected data and presented to team to incorporate into design solution.
• Launched new PBF interface on “pant wall”, customer feedback, and survey data.
• Most popular, highest conversion area of the site since its implementation.