MTV / Atom Films – site refresh


  • Collected customer feedback, customer service reports, site statistics to identify pain points.
  • Poorly organized content, buggy controls, lack of featured content, missed marketing opportunities.
  • Lack of social media options, sharing, ratings, playlist, plus a confusing submission process.
  • Genres didn’t make sense, site seemed to be missing sections or unclear on categorizations.


  • Nominated for a Webby in 2008.
  • User feedback-based improvements incorporating research, best practices, and competitive analysis
  • Incorporated carousels, simplified text, larger previews, inline media player, ratings and feedback widgets.
  • Improved site controls (i.e. media player controls) to be more intuitive, resolved bugs.
  • Overwhelmingly positive customer feedback, increased traffic and submissions.
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