Walmart – interactive TV channel


  • Client request to create online shopping channel, which didn’t exist yet in product offerings.
  • Test new shopping channel pilot, measure results, turn into new program if sales support it.
  • No template or research to draw upon for development as it had never been done before.
  • Early iTV days meant extreme limitations on what was possible (i.e. 64KB load limits).


  • Channel was first of its kind at the company (Wink Communications) and was used as a template for other iTV shopping channels.
  • Conducted focus groups and interviews to test user satisfaction and identify opportunities for improvement.
  • Partnered with client to let user research data drive design and development.
  • Brainstorm sessions with client, development of requirements document, presentation of working prototype.
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