Challenges:

• Fragmented, mis-matched, buggy and abandoned sites and microsites worldwide.
• Lack of ownership over different locales, low resources, poor communication.
• Numerous customer complaints that site was cluttered and cumbersome.
• Outdated and inconsistent technologies (HTML, Flash, etc.).
• No unified marketing message, no translations available in many languages.
• First Adobe site-wide globalization project using newly acquired Day/CQ5 WCMS.

Highlights:

• 80% reduction in content; significant, on-going overhead/maintenance savings.
• Research-based UX improvements incorporating buy flow and A/B testing.
• WCMS interface and process/workflow updates based on user feedback.
• Served as the boilerplate for all subsequent migrations.
• Global migration of Adobe’s static Education sites to CQ5 WCMS (aka AEM).
• Documentation and training of other departments based on project learnings.
• Translated into 27 languages in 60 locales, launched on time and under budget.