- Fragmented, mis-matched, buggy and abandoned sites and microsites worldwide.
- Lack of ownership over different locales, low resources, poor communication.
- Numerous customer complaints that site was cluttered and cumbersome.
- Outdated and inconsistent technologies (HTML, Flash, etc.).
- No unified marketing message, no translations available in many languages.
- First Adobe site-wide globalization project using newly acquired Day/CQ5 WCMS.
- 80% reduction in content; significant, on-going overhead/maintenance savings.
- Research-based UX improvements incorporating buy flow and A/B testing.
- WCMS interface and process/workflow updates based on user feedback.
- Served as the boilerplate for all subsequent migrations.
- Global migration of Adobe’s static Education sites to CQ5 WCMS (aka AEM).
- Documentation and training of other departments based on project learnings.
- Translated into 27 languages in 60 locales, launched on time and under budget.