Adobe – site redesign



  • Fragmented, mis-matched, buggy and abandoned sites and microsites worldwide.
  • Lack of ownership over different locales, low resources, poor communication.
  • Numerous customer complaints that site was cluttered and cumbersome.
  • Outdated and inconsistent technologies (HTML, Flash, etc.).
  • No unified marketing message, no translations available in many languages.
  • First Adobe site-wide globalization project using newly acquired Day/CQ5 WCMS.


  • 80% reduction in content; significant, on-going overhead/maintenance savings.
  • Research-based UX improvements incorporating buy flow and A/B testing.
  • WCMS interface and process/workflow updates based on user feedback.
  • Served as the boilerplate for all subsequent migrations.
  • Global migration of Adobe‚Äôs static Education sites to CQ5 WCMS (aka AEM).
  • Documentation and training of other departments based on project learnings.
  • Translated into 27 languages in 60 locales, launched on time and under budget.
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