Expression College – site redesign

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Challenges:

  • User feedback reported outdated design, confusing messaging, hard to find info.
  • The school’s site was historically run by students who had time to volunteer.
  • Goal to re-brand from a quirky boutique school to a professional institution.

Highlights:

  • Increased enrollment 20% through brand identity research and user testing.
  • Worked with vendors on site redesign that was nominated for a Webby in 2007.
  • Implementation of proprietary CMS, workflow, and traffic tracking system.
  • Led two major site redesigns, working nearly 24/7 for 3 months on the first one.
  • Migration of all site content and creative assets into database-driven back end.
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