lucy – site redesign

lucy activewear site redesign


  • Address top customer pain points based on collected user data.
  • Prepare site for overhaul to improve customer experience and site performance.
  • Help build new eCommerce department, train staff, document and improve processes.
  • Upgrade taxation system (Avalara) to bring into compliance with all jurisdictions.
  • Resolve navigational and workflow issues, bugs and errors.


  • Reduced site maintenance and vendor costs by 40%, increased conversions 12%.
  • Competitive analysis, customer feedback, surveys, traffic behavior and A/B testing.
  • Improved user experience, prepared for site overhaul including rebrand and CMS migration.
  • Documented and improved processes including vendor, release, and site management.
  • Updated global navigation, site map, and the way the site processes sales tax.
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