- Collected customer feedback, customer service reports, stats, pain points.
- Poorly organized content, buggy controls, missed marketing opportunities.
- Lack of social media options, sharing, ratings, confusing submission process.
- Genres didn’t make sense, site seemed unclear on categorizations.
- Nominated for a Webby in 2008.
- User feedback-based improvements incorporating research and best practices.
- Incorporated carousels, inline media player, ratings and feedback widgets.
- Improved media player controls to be more intuitive, resolved bugs.
- Overwhelmingly positive customer response, increased traffic & submissions.