Challenges:

• Collected customer feedback, customer service reports, stats, pain points.
• Poorly organized content, buggy controls, missed marketing opportunities.
• Lack of social media options, sharing, ratings, confusing submission process.
• Genres didn’t make sense, site seemed unclear on categorizations.

Highlights:

• Nominated for a Webby in 2008.
• User feedback-based improvements incorporating research and best practices.
• Incorporated carousels, inline media player, ratings and feedback widgets.
• Improved media player controls to be more intuitive, resolved bugs.
• Overwhelmingly positive customer response, increased traffic & submissions.