MTV / Atom Films – site refresh

Atom Films / MTV

Challenges:

  • Collected customer feedback, customer service reports, stats, pain points.
  • Poorly organized content, buggy controls, missed marketing opportunities.
  • Lack of social media options, sharing, ratings, confusing submission process.
  • Genres didn’t make sense, site seemed unclear on categorizations.

Highlights:

  • Nominated for a Webby in 2008.
  • User feedback-based improvements incorporating research and best practices.
  • Incorporated carousels, inline media player, ratings and feedback widgets.
  • Improved media player controls┬áto be more intuitive, resolved bugs.
  • Overwhelmingly positive customer response, increased traffic & submissions.
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