lucy – Pants by Fit

lucy activewear – Pants by Fit


  • Make it easier for customers to find and purchase the right pant in the right fit.
  • Incorporate customer feedback and model solution after in-store “pant wall”.
  • Launch in between major campaigns so as to not disrupt other promotions.


  • Visited store, observed customers interacting with in-store pant wall for design inspiration.
  • Launched new PBF interface based on pant wall, customer feedback, and survey data.
  • Most popular, highest conversion area of the site since its implementation.
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