Walmart – interactive TV channel

Walmart – interactive TV channel


  • Creation of new product offering of online shopping channel.
  • Test shopping channel pilot, measure results, develop if sales support it.
  • No template or research to draw upon as it had never been done before.
  • Early iTV days meant extreme limitations on what was possible.


  • Channel was first of its kind as template for other iTV shopping channels.
  • Conducted focus groups and interviews; iterated to improve overall experience.
  • Partnered with client to allow user research data to drive design and development.
  • Brainstorming, requirements gathering, presentation of working prototype.
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