Challenges:

• Creation of new product offering of online shopping channel.
• Test shopping channel pilot, measure results, develop if sales support it.
• No template or research to draw upon as it had never been done before.
• Early iTV days meant extreme limitations on what was possible.

Highlights:

• Channel was first of its kind as template for other iTV shopping channels.
• Conducted focus groups and interviews; iterated to improve overall experience.
• Partnered with client to allow user research data to drive design and development.
• Brainstorming, requirements gathering, presentation of working prototype.